Student Project

Miami Seniors Win AIGA’s Design PONG

January 23, 2012
Helen Armstrong

Two Miami University Graphic Design Seniors, Lauren Romano and Kristen Whaley, won AIGA Cincinnati’s Design PONG 2011

Design PONG is a new design competition hosted by AIGA. Contestants had to pair up in teams of two to design a new beer bottle brand. Any media could be used but team members had to swap the file back and forth over 4 weeks, each time adding different design elements one layer at a time. The biggest rule: NO DELETING. Each team member has one week to make changes and then send the file to the other designer. At the end of the 4 weeks there was a finished product.

Lauren and Kristen created a beer brand called Christopher Columbus Brewing Company which included three different brews; Nina Dark Lager, Pinta Amber Ale, and Santa Maria Pale Ale. Each was paired with a witty illustration of a ship falling off the edge of a flat earth. The concept was born after finding this quote from Columbus’ journal: “We could not take time for further search or consideration; our victuals being much spent, especially our beer.”

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