Why Study Design?

The Communication Design program at Miami prepare learners to be adaptable people who respond to the present and shape the future. Here's what's unique about our program and the learners who emerge from it.

The details are not the details. They make the design.Charles Eames

Thinking Designers

When designers solve problems, they think about the future, first. What could be, and what should be? They evaluate the whole and its many parts... and then they create effective solutions.

Embracing Ambiguity

When faced with the challenge of discovering a product that would be endearing to 16 year-old boys in 1995 who loved baseball, Tanya mapped out hundreds of possibilities. She was able to develop and design a unique line of baseball clothing and collectibles thanks to her design thinking skills.

Learning experiences in the Communication Design Program are designed to strengthen learners thinking so they can solve problems of all sizes and types. These individuals learn to consider many different factors when addressing problems.

  • Deadlines

  • Usability

  • Production Timelines

  • Appeal

  • Cultural Relevancy

  • Different Needs

  • Design Trends

  • Product Cost

Broad Design Knowledge

Communicating messages and building brands can't be done with a single approach. Knowing a broad range of design approaches is necessary.

Demonstrating Knowledge

Designers are not photographers, but the class of 2015 used their art direction knowledge to self-direct a photo shoot to promote their culminating gallery exhibition.

From traditional processes to emerging technologies, learners in our program grow their knowledge by doing. Projects, exercises, and client-based work develops broad design knowledge, and deep knowledge in each individual's area of strength.

  • Publications

  • Interfaces

  • Environments

  • Packaging

  • Interaction

  • Branding

  • Design Research

  • Hand Media

Design Skills

With practice, skills are gained, developed, and refined. Skills are like tools in a designer's kit and can be used to produce many different outcomes.

On-Demand Ideas

Students in the Fundamentals of Interaction Design course demonstrated their ideation skills by quickly drawing concepts for a redesign of the Craigslist website.

Learners in Design at Miami developa wide range of skills and they develop an ability to seek out and aquire new skills on their own. This process results in adaptable people, each with a unique collection of abilities.

  • Storyboarding

  • Presenting

  • Problem Solving

  • Collaboration

  • Experience Mapping

  • Iteration

  • Prototyping

  • Production

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.Dieter Rams