Visiting Designer

An Experience Design Workshop with John Foster

October 11, 2014
Helen Armstrong

John Foster visited the xd:mfa studio on Friday to lead an iteration and prototyping workshop. Through the workshop, students learned to put the customer/user/student/citizen at the core of everything—a philosophy which melds perfectly with xd:mfa core values: human-centered, research-driven, technology-fueled, colalboratively-crafted. A few takeaways from the experience:

  • Too often the design is driven by the client not the user.
  • Prototypes provide something for the user to react to.
  • Become the champion of  the user. Experience Designers bring their clients new insight into their users.
  • Understand the customer journey
  • Build a feedback loop into your design process.


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